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Brat diet foods. The ftc and new york have made plausible allegations that quincys marketing campaign for prevagen contained deceptive representations and the district court erred in dismissing the complaint in its entirety and refusing to exercise supplemental jurisdiction over new yorks claims says the appeals court decision. If you remember nothing else be skeptical about buying a product claiming to do the phenomenal. The federal trade commission and new yorks attorney general charged a company with fraud on monday for selling a memory supplement based on a glowing jellyfish protein.
New york reuters quincy bioscience failed to dismiss a lawsuit in which the federal trade commission and new york attorney general said it deceptively marketed the dietary supplement prevagen. Quincy bioscience wisconsin failed to dismiss a lawsuit in which the federal trade commission ftc and new york attorney general said it deceptively marketed the dietary supplement prevagen by claiming it improved memory despite a lack of scientific evidence. It charged the supplement maker with false advertising back in 2012.
A study designed by quincy to examine the effects of prevagen on cognitive function in a study population of community dwelling older adults with self reported cognitive difficulties or concerns known as the madison memory study. The us federal trade commission wasnt convinced of the supplements benefits. The defendants pitched prevagen a supplement containing a protein found in jellyfish as an answer.
Marketers also promote prevagen at health food centers and health expos nationwide. This case advances the national prevention councils goal of increasing the number of americans who are healthy at every stage of life. A months supply set consumers back between 24 and 68 depending on the formulation and was available online and at retailers like amazon cvs duane reade rite aid meijer the vitamin shoppe and walgreens.
As a result estimated gross revenues for prevagen are roughly 165 million the amount the ftc is seeking to return to people who bought the product. However the study concluded that prevagen was no better than a placebo at improving memory.
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